04 May 2019
Salt Lake Tribune – Meet the social media influencers nudging you to try Utah Opera
A Druid priestess stands before a small audience, her hands clutching a silver branch of mistletoe, the train of her gown draped tens of feet around her as her voice rises and falls in song.
Soprano Marjorie Owens’ 11-second performance isn’t long enough to digest her rendition of the famous opening aria of the 1831 opera “Norma.”
But that’s sort of the point. Courtney Pruitt, the social media influencer who created and posted this video, is offering her nearly 6,000 followers just a taste — a captivating clip, a striking photo — to draw their interest to Utah Opera.
Pruitt was among the influencers who attended an April preview event at the production studio of Utah Opera, which will present “Norma” on May 4 and May 6. Through these web-savvy partners, the opera is able to connect with audiences — millennials, young couples and families, moms — it otherwise might not reach.